
FEATURES OF THE MARKETING STRATEGY IN THE CONDITIONS OF THE DIGITAL TRANSFORMATION
Author(s) -
Nataliya Voytovych,
Оксана Терещук
Publication year - 2021
Publication title -
socìalʹna ekonomìka
Language(s) - English
Resource type - Journals
ISSN - 2524-2547
DOI - 10.26565/2524-2547-2021-62-11
Subject(s) - marketing , digital transformation , digital marketing , business , quality (philosophy) , marketing strategy , context (archaeology) , product (mathematics) , the internet , digital economy , computer science , paleontology , philosophy , geometry , mathematics , epistemology , world wide web , biology