CONCEPTUAL FOUNDATIONS OF “GREEN” ECONOMY IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

The article focuses on defining the conceptual foundations of “green” economy in the context of sustainable development. The study analyzes is investigated the various interpretations of “green” economy, which are similar in content and do not contradict each other, but only reflect the point of view of various experts on the same problem. Different areas of the concept of “green” economics are considered, there were defined three components of it – economic, social, environmental. The relation between the conception of sustainable development and “green” economy is established. The dialectical method of cognition, the fundamental aspects of the concept of sustainable development have become the methodological basis of the study.In recent years, the “green” economy approaches have been widespread in developed countries. However, in Ukraine government and the entrepreneurs do not pay enough attention to the development of the “green” economy, and national companies consider it as a restriction for their interests rather than an opportunity for the development of their businesses. The economic potential of the “green” economy indicated the necessity to increase “green” investment, involvement which will allow Ukraine to reach a new level of development. Among the directions of the “green” economy in Ukraine highlighted the rational use of natural resources, environmental protection, the formation of a new environmental behavior of the population, diversification of energy sources, modernization of housing and communal services, production of organic products.Public authorities and local governments should develop a coordinated mechanism to stimulate domestic business to maximize the efficient use of natural resources in the production process. This should be done to stimulate the attraction of the necessary amount of investment resources within the framework of the implementation of the concept of a “green” economy. This can be manifested in the form of providing additional privileges for the purchase of innovative equipment that is not produced in the country, the attraction of foreign capital to the development of leading industrial enterprises.