RESOURCE COMPONENT OF THE DEVELOPMENT OF THE ENTERPRISE ECONOMIC POTENTIAL

In the article the aspects of the development of interregional relations were studied, which resulted in the creation of new business structures. The main directions of interregional cooperation of business entities and gaining a share of a new market were determined, namely: due to the creation of a new organizational structure, including a joint venture; participation in the companies’ capital; providing a franchise to expand the activities of business entities. Due to the analysis of scientific research in regard to the concept of “economic potential of enterprises” the authors have identified its main features, which are based not only on ensuring a strategic level of competitiveness, but also on the formation of the relevant market of goods and services formed under the influence of specific features of market conditions. The definition of economic potential as aimed at achieving a certain level of defined goals and results, given the available resources in terms of strategic prospects, was further developed. The grouping of the components of the strategy for the development of enterprises’ economic potential was carried out according to the subject components of the market, production and financial potential. It is proved that the system of globalization transformations and blurring of economic borders, where the main criterion is economic expediency determines also the possibility of penetration of the enterprises as industrial units into the global economy. The signs of strengthening the strategic resource positions of enterprises were analyzed; and the aspects of additional analysis are highlighted which can form strategic economic potential of the enterprises or vice versa may cause additional costs and danger of entering new markets and promoting commodity resources. Due to formalization of a set of strategic factors aimed at strengthening operational criteria of management, promising areas were identified for implementing an interregional paradigm of economic potential of an enterprise based on the tools of strategic promotion of nomenclature positions.