Open AccessModern trends of marketing in tourist enterprises
Author(s) -
Svetlana Kurinna
Publication year - 2018
Publication title -
vìsnik harkìvsʹkogo nacìonalʹnogo unìversitetu ìmenì v.n. karazìna. serìâ mìžnarodnì vìdnosini, ekonomìka, kraïnoznavstvo, turizm
Language(s) - English
Resource type - Journals
ISSN - 2310-9513
DOI - 10.26565/2310-9513-2018-7-15
Subject(s) - tourism , marketing , business , product (mathematics) , quality (philosophy) , marketing management , diversity (politics) , globalization , marketing strategy , tourism geography , geography , political science , economics , market economy , philosophy , geometry , mathematics , archaeology , epistemology , law
The article analyzes modern marketing trends in tourist enterprises; studies the essence of the concepts "marketing" and "marketing in tourism". The peculiarities of marketing management at the enterprises of tourism industry are clarified through the prism of interpretations of modern scholars. The author gives specific characteristics of the tourist product and their influence on the marketing strategy of the tourist enterprise. The article also reveals the tendencies of tourism development at the world level within globalization, the main of which are the growth of tourist flows, increase of quality requirements and changes in the direction of tourist services, the growth of the diversity of tourist products, the use of modern information technology in the provision of tourist services.