Open AccessDesign of nationally-identified objects of visual communication in modern Ukraine as socio-cultural technology
Author(s) -
Удріс-Бородавко Наталя,
Сергіївна -Кандидат Соціологічних,
Natalia Udris
Publication year - 2018
Publication title -
vìsnik harkìvsʹkogo nacìonalʹnogo unìversitetu ìmenì v.n. karazìna. serìâ: socìologičnì doslìdžennâ sučasnogo suspilʹstva: metodologìâ, teorìâ, metodi
Language(s) - English
Resource type - Journals
ISSN - 2227-6521
DOI - 10.26565/2227-6521-2018-40-14
Subject(s) - ukrainian , visual communication , sociocultural evolution , communication design , context (archaeology) , sociology , socialization , graphic design , object (grammar) , amateur , multimedia , computer science , social science , political science , artificial intelligence , geography , philosophy , linguistics , archaeology , anthropology , law
The article is devoted to the study of the design of nationally-identified objects of visual communication in contemporary Ukraine as a sociocultural technology. The subjects of this technology are graphic designers, their clients, educational institutions, which train designers, scientists. The object of technology is the social space of Ukrainian society and the behaviour of people. The author defines graphic design as a project activity for creating visual objects that provides impersonal social communication, social processuality and socialization of society members. In the article the basic social functions of graphic design (informative, interactive, affiliation, regulative) and additional (aesthetic and expressive) are considered. The author emphasizes that forms variety of the Ukrainianization of visual communication is very important for the modern Ukrainian society. Prospects for the Ukrainian design development of visual communication objects are related to the formation of nationally-oriented projects. In the context of the Ukrainian society dynamics to strengthen its integrity and sense of uniqueness, the technology of nationally-oriented design of visual communication objects in Ukraine comes through three stages: adding, modifying and transforming. Each stage is characterized by its level of design – from amateur to professional. Contemporary stage of modification is illustrated by examples of implemented projects, particularly the author illustrates the potential of graphic design as a sociocultural technology by reviewing the Eurovision brand-2017.