Open AccessAnalysis of Influencing Factors Tourists’ Purchase Decision-making Behavior in Kunming
Author(s) -
Bo Feng,
Hua Chen,
Qinglei Li,
Wei Li
Publication year - 2018
Publication title -
journal of finance research
Language(s) - English
Resource type - Journals
eISSN - 2591-7145
pISSN - 2591-7137
DOI - 10.26549/jfr.v2i3.1175
Subject(s) - tourism , business , marketing , service (business) , cheating , advertising , questionnaire , psychology , geography , social psychology , social science , archaeology , sociology
Based on the theory of consumer behavior, this paper analyzes the current situation of tourism shopping market in Kunming, and analyzes the decision-making behavior of tourists shopping in Kunming with the questionnaire survey, and clarifies the influencing factors of the decision-making behavior of visitors to Kunming. In the future, the influencing factors of Kunming tourists' shopping decision-making behavior are combined with the current situation of Kunming's tourism shopping market. The problems of cheating-induced shopping, the high price of shopping products, the low level of tourism shopping experience and the imperfect after-sales service are analyzed. Finally, the corresponding countermeasures and suggestions are proposed from four aspects: rectifying the tourism shopping market, establishing a sound price supervision mechanism, strengthening the tourism shopping experience, and improving after-sales service.