Open AccessStudy on the Willingness to Pay the Tourists in the Ecological Environment Protection of Huashan Scenic Spot
Author(s) -
Peng Wen-jing
Publication year - 2018
Publication title -
journal of educational theory and management
Language(s) - English
Resource type - Journals
eISSN - 2591-7102
pISSN - 2591-7099
DOI - 10.26549/jetm.v2i1.691
Subject(s) - willingness to pay , per capita , business , sustainable development , contingent valuation , per capita income , value (mathematics) , geography , environmental resource management , socioeconomics , marketing , agricultural economics , environmental economics , economics , ecology , environmental health , demography , computer science , microeconomics , population , machine learning , sociology , biology , medicine
In this paper, CVM method (conditional value evaluation method, also known as willingness investigation method) is used to investigate the willingness to pay about the ecological environment protection cost of Shaanxi Huashan scenic spot in July and August, 2013. By establishing the Logistic regression model, the per capita willingness to pay (WTP) of the tourists is calculatedto be 79.2 yuan / person. The results show that the tourists' awareness of environmental protection is increasing day by day, and the visitors are fully aware of the importance of protecting the ecological environment. 57.85% of the tourists will be willing to pay, including civil servants, self-employed persons, college degree or above, family monthly income in the 8000-10000 yuan visitors will pay higher. This provides a reference for the sustainable development and development of ecotourism in Huashan Scenic Spot.