Pengaruh Orientasi Kewirausahaan, Orientasi Pasar, Lingkungan Eksternal Bisnis dan Kapasitas Penyerapan Terhadap Kinerja Bisnis | Zendy

Indra Kurniawan | Zendy

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Pengaruh Orientasi Kewirausahaan, Orientasi Pasar, Lingkungan Eksternal Bisnis dan Kapasitas Penyerapan Terhadap Kinerja Bisnis

Author(s) -

Indra Kurniawan

Publication year - 1970

Publication title -

jmd jurnal riset manajemen and bisnis dewantara

Language(s) - English

Resource type - Journals

eISSN - 2829-4440

pISSN - 2654-4326

DOI - 10.26533/jmd.v3i2.735

Subject(s) - business , entrepreneurship , business administration , entrepreneurial orientation , market orientation , intervening variable , variables , industrial organization , marketing , computer science , population , demography , finance , machine learning , sociology

The purpose of this study was to determine and explain whether entrepreneurial orientation, market orientation, external environment and performance delivery capacity had a significant effect on business performance, using this type of quantitative research with an explanatory research approach, with respondents in this study being actors/ owners / managers of SME sector decision makers. However, the results of this study indicate that Entrepreneurship Orientation has a significant effect on Business Performance, the Entrepreneurship Orientation variable has a significant effect on Market Orientation.The Entrepreneurial Orientation variable has a significant effect on Absorption Capacity, the Entrepreneurial Orientation variable has a significant effect on the External Business Environment, the Market Orientation variable has a significant effect on Performance, Variables Absorption Capacity, has no significant effect on Business Performance. Business External Environment Variables have a significant effect on Business Performance.

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