Open AccessThe Shopping Motivation Analysis Of Nike Shoes Counterfeit Among STIE PGRI Dewantara Students
Author(s) -
Erminati Pancaningrum,
YA Wardani
Publication year - 2019
Publication title -
eksis
Language(s) - English
Resource type - Journals
eISSN - 2549-6018
pISSN - 1907-7513
DOI - 10.26533/eksis.v14i1.455
Subject(s) - nike , counterfeit , likert scale , descriptive statistics , advertising , psychology , scale (ratio) , dandruff , marketing , business , mathematics , statistics , medicine , geography , developmental psychology , cartography , archaeology , pathology , shampoo
The purpose of this study is to find out and expand the shopping motivations that encourage consumers to use Nike shoes counterfeit products. This study uses descriptive research with quantitative survey research arch analysis techniques with a questionnaire as a data collection tool. The measurement scale used in this study is a Likert scale. Data analysis method used is descriptive analysis with SPSS for Windows. The results Showed that hedonic motivation predominates in encouraging consumers to buy and use the Nike shoe s counterfeit products Compared to the utilitarian motivation.