Open AccessCONCEPT OF INTERNAL MARKETING AND LOYALTY OF HUMAN RESOURCE MANAGEMENT
Author(s) -
Кристине Мамулян,
Kristine Mamulyan,
Юлия Шатохина,
Yuliya Shatohina
Publication year - 2018
Language(s) - English
Resource type - Conference proceedings
DOI - 10.26526/2375
Subject(s) - internal marketing , loyalty , business , knowledge management , human resource management , marketing , work (physics) , resource (disambiguation) , computer science , engineering , mechanical engineering , computer network
The article gives the concept of internal marketing of personnel, as well as the notion of loyalty. The stages of development of the concept of internal marketing are considered. The essence of each stage of the concept is revealed directly in the course of work with the staff, that is, the aspects that are characteristic for employees during each stage are shown, showing the degree of staff loyalty to the organization.