Open AccessMarketing management - making an impression in the market
Author(s) -
Syed Habib Anwar Pasha
Publication year - 2020
Publication title -
journal of management and science
Language(s) - English
Resource type - Journals
eISSN - 2250-1819
pISSN - 2249-1260
DOI - 10.26524/jms.2020.12
Subject(s) - marketing , business , marketing management , function (biology) , marketing strategy , process (computing) , marketing research , advertising , computer science , evolutionary biology , biology , operating system
Everybody has an inkling what marketing management is all about, today. However,few people still think that it encompasses the function of sales only. The reality is far away from the scenario. Marketing Management identifies the various opportunities in the market and then comes up with various strategies to utilize the opportunities further.The term can be a bit ambiguous, so it is better to explain it this way. Marketing Management smoothens the process of spreading the information about the products and services to the target market. It also includes some important steps, like planning,organization, direction, and co-ordination.