Open AccessA study on work life of goldsmith after the influence of modern technology in jewel making with the special reference to coimbatore city
Author(s) -
G Indhumathi,
R Devika
Publication year - 2019
Publication title -
journal of management and science
Language(s) - English
Resource type - Journals
eISSN - 2250-1819
pISSN - 2249-1260
DOI - 10.26524/jms.2019.27
Subject(s) - purchasing power , purchasing , work (physics) , engineering , business , commerce , operations management , economics , mechanical engineering , keynesian economics
Coimbatore is one of the major gold jewellery manufacturing hubs in India, renowned for making cast jewellery and machine made jewellery. The city is home to about 3000 jewellery manufacturing companies and to over 40,000 goldsmiths. With the highly skilled traditional gold-smiths being available at hand, a strong jewellery manufacturing base evolved to cater to the large purchasing power and habit of buying jewellery in this region. Jewellry manufacture was also fuelled by the newly enriched Keralites through gulf employment in the last 30 years.