Open AccessBuilding customer loyalty through customer experience management
Author(s) -
S Kavitha,
P Haritha
Publication year - 2016
Publication title -
journal of management and science
Language(s) - English
Resource type - Journals
eISSN - 2250-1819
pISSN - 2249-1260
DOI - 10.26524/jms.2016.28
Subject(s) - customer retention , customer advocacy , business , customer to customer , customer intelligence , loyalty business model , marketing , customer delight , customer equity , voice of the customer , service quality , service (business)