An study on customer payment behavior in organized retail outlets at coimbatore district

The study puts torch about how consumers use cash or plastic money in the organized retail outlets for their purchases. The objective was to find out how easy consumers found plastic money use to be, whether they liked using it and in particular how they compared it to using cash. A qualitative survey of consumer use of plastic money, Debit cards, Credit cards and cash was undertaken. Attitudes, behavior and opinions of the customer during payment are analyzed and werecollected using a structured questionnaire. The influence of factors like income, education,convenience, advantages and disadvantages over the payment modes were been studied. The study also analyzed the problems that were faced by consumers in relation to security and complexity of usage and preference of alternative payment modes. The research shows advantages in using plastic money in certain situations that offered a relative advantage for discerning consumers. The study had examined the customer payment behavior during purchase and their mode of payment opted.