Open AccessThe effect of demographics on investment choice: an empirical study of investors in rajasthan
Author(s) -
Dhiraj Jain,
Khushboo Ranawat
Publication year - 2012
Publication title -
journal of management and science
Language(s) - English
Resource type - Journals
eISSN - 2250-1819
pISSN - 2249-1260
DOI - 10.26524/jms.2012.13
Subject(s) - demographics , real estate , investment (military) , equity (law) , demographic economics , business , economics , finance , demography , sociology , politics , political science , law
Different investors have different choices at different stages This paper examines the association of demographic factors on investment choices. The differences among the different genders were found to be significant for post office schemes, real estate, gold/commodities and shares/equity. The chi-square test shows that investors with higher income group prefer to invest in real estate and females prefer to invest in gold/commodities. The study also reveals that females were conservative while investing and males were aggressive. Most of the investors consult their family members for taking investing decision and invest for the period of 3-5 years. Most of the investors invested their money for the safety and growth of money. There is no association of income, age, gender, occupation on the percentage of income and investors wants to save for the future requirements, but there is significant relationship between qualification and percentage of income save for future requirements. But demographic factors does not effect the investment period. This study shows that there is association of demographic profiles and personality type of the investors with investment choice.