The impact of online marketing on start-up’s - theoritical frame work | Zendy

C. Shobha Rani | Zendy; V. Harshavardhan | Zendy; G Harshith | Zendy

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The impact of online marketing on start-up’s - theoritical frame work

Author(s) -

C. Shobha Rani,

V. Harshavardhan,

G Harshith

Publication year - 2021

Publication title -

journal of management and science

Language(s) - English

Resource type - Journals

eISSN - 2250-1819

pISSN - 2249-1260

DOI - 10.26524/jms.11.25

Subject(s) - marketing , business , digital marketing , online advertising , marketing mix , promotion (chess) , product (mathematics) , marketing strategy , advertising , marketing research , service (business) , return on marketing investment , marketing effectiveness , work (physics) , engineering , the internet , computer science , world wide web , political science , mechanical engineering , geometry , mathematics , politics , law

In the 21st century online marketing is the most effective wayof advertising any product or service.Online marketing helps the smallbusinesses and also startup’sin a significant manner.online marketing happens in a virtual and interactive space where the promotion of products and services takes place. The advancement in technology has drastically changed the way of marketing. In online marketing the cost-effective compared to the traditional marketing. Most of the startup’s fail due to a lack of proper strategy.Onlinemarketing is innovativelycreating a platform for start-ups in innovative manner to reach the customers the main motto of this presentation is to show the positive side of the online marketing on start-ups and small businesses.

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