Open AccessThe impact of online marketing on start-up’s - theoritical frame work
Author(s) -
C. Shobha Rani,
Harshavardhan,
G Harshith
Publication year - 2021
Publication title -
journal of management and science
Language(s) - English
Resource type - Journals
eISSN - 2250-1819
pISSN - 2249-1260
DOI - 10.26524/jms.11.25
Subject(s) - marketing , business , digital marketing , online advertising , marketing mix , promotion (chess) , product (mathematics) , marketing strategy , advertising , marketing research , service (business) , return on marketing investment , marketing effectiveness , work (physics) , engineering , the internet , computer science , world wide web , political science , mechanical engineering , geometry , mathematics , politics , law
In the 21st century online marketing is the most effective wayof advertising any product or service.Online marketing helps the smallbusinesses and also startup’sin a significant manner.online marketing happens in a virtual and interactive space where the promotion of products and services takes place. The advancement in technology has drastically changed the way of marketing. In online marketing the cost-effective compared to the traditional marketing. Most of the startup’s fail due to a lack of proper strategy.Onlinemarketing is innovativelycreating a platform for start-ups in innovative manner to reach the customers the main motto of this presentation is to show the positive side of the online marketing on start-ups and small businesses.