Linguagens do mundo ou mundo de linguagens? | Zendy

Christine Carvalho | Zendy

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Linguagens do mundo ou mundo de linguagens?

Author(s) -

Christine Carvalho

Publication year - 2010

Publication title -

cadernos de linguagem e sociedade

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.1

H-Index - 3

eISSN - 2179-4790

pISSN - 0104-9712

DOI - 10.26512/les.v9i2.9242

Subject(s) - semiotics , reflexivity , globalization , sociology , ideology , meaning (existential) , representation (politics) , modernity , perspective (graphical) , relation (database) , order (exchange) , linguistics , aesthetics , epistemology , art , social science , political science , visual arts , philosophy , computer science , database , politics , law , finance , economics

This is a study of the relation between media discourse in advertisements and globalisation processes. We analyse, in a critical perspective of language, the linguistic and semiotic systems in a combination to produce meaning in texts and the role of representation in the investigation of social and cultural changes in contemporary society. The analysis points out that media discourse is an element of practice concerning social interaction that contributes to globalisation processes due to the fact that it uses the following elements of modernity dynamics: reflexivity, decontextualisation and compression of time and space in order to maintain and establish its ideologies and social practices.

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