
Research on the innovation and path of the business model of live marketing
Author(s) -
LI Guang-yao
Publication year - 2021
Publication title -
journal of advance research in social science and humanities
Language(s) - English
Resource type - Journals
eISSN - 2597-7040
pISSN - 2579-8480
DOI - 10.26500/jarssh-06-2021-0105
Subject(s) - value proposition , marketing , business model , business marketing , digital marketing , marketing strategy , business , marketing research , value (mathematics) , new business development , return on marketing investment , business value , business model canvas , computer science , economics , microeconomics , profit (economics) , machine learning