Open AccessThe Moderator Effect of the Perception of Value Co-Creation on the Relationship between Hotel Brand Equity and WOM
Author(s) -
Abdullah Uslu,
Gözde Seval Ergün
Publication year - 2022
Publication title -
academica turistica
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.124
H-Index - 3
eISSN - 2335-4194
pISSN - 1855-3303
DOI - 10.26493/2335-4194.14.149-164
Subject(s) - moderation , brand equity , perception , value (mathematics) , advertising , business , psychology , marketing , business administration , social psychology , mathematics , statistics , neuroscience