Open AccessInfluencer Marketing as a Modern Phenomenon in Reputation Management
Author(s) -
Josef Vodák,
Martin Novysedlák,
Lucia Čakanová,
Miroslav Pekár
Publication year - 2019
Publication title -
managing global transitions
Language(s) - English
Resource type - Journals
eISSN - 1854-6935
pISSN - 1581-6311
DOI - 10.26493/1854-6935.17.211-220
Subject(s) - phenomenon , reputation management , business , marketing , reputation , advertising , sociology , social science , epistemology , philosophy