Open AccessStartup Branding: Empirical Evidence among Slovenian Startups
Author(s) -
Matej Rus,
Maja Konečnik Ruzzier,
Mitja Ruzzier
Publication year - 2018
Publication title -
managing global transitions
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1854-6935
pISSN - 1581-6311
DOI - 10.26493/1854-6935.16.79-94
Subject(s) - business , marketing , context (archaeology) , empirical evidence , corporate branding , empirical research , entrepreneurship , brand strategy , brand management , advertising , finance , philosophy , epistemology , paleontology , biology