
Navigating New Marketing Technologies, Channels and Metrics
Author(s) -
Petra Leonora Cvitanović
Publication year - 2018
Publication title -
managing global transitions
Language(s) - English
Resource type - Journals
eISSN - 1854-6935
pISSN - 1581-6311
DOI - 10.26493/1854-6935.16.379-400
Subject(s) - business , marketing , computer science