So, We Meat Again...

The meat industry is being blamed for its role regarding climate change, environmental degradations as well as food insecurity in the Global-South. Additionally, the conditions in which animals are being raised and slaughtered in industrial farms are often denounced as cruel and morally unacceptable. Assuming that most meat consumers in developed countries are to a certain extent aware of the negative consequences inherent to meat consumption, how can the increasing consumption of meat be explained? In an attempt to understand what Ricard (2014) describes as a “moral schizophrenia” (p.15), this paper applies Bandura’s Moral Disengagement Theory to industrial meat production in developed countries.