Open AccessFACTORS AFFECTING “A” LUXURY BRAND LOYALTY ON CHINESE COLLEGE STUDENTS IN SHANGHAI CITY OF CHINA
Author(s) -
Wei Dai,
Ruihui Pu,
Changjiang Tang
Publication year - 2018
Publication title -
information management and computer science
Language(s) - English
Resource type - Journals
ISSN - 2616-5961
DOI - 10.26480/imcs.02.2018.14.17
Subject(s) - china , advertising , brand loyalty , loyalty , business , marketing , geography , archaeology