Open AccessHow Anheuser-Busch InBev Improve Marketing Channel: A Case Study of Fujian Province in China
Author(s) -
Shan Shan Wang,
Sitao Huang
Publication year - 2017
Publication title -
topics in economics, business and management
Language(s) - English
Resource type - Conference proceedings
ISSN - 2523-1723
DOI - 10.26480/icemi.01.2017.353.355
Subject(s) - china , marketing channel , channel (broadcasting) , business , marketing , computer science , geography , telecommunications , archaeology