Open AccessThe Impact of Online Promotions on Online Impulsive Buying Behavior: Mediating Effects of Perceived Value, Positive Emotion, and Moderating Effects of Online Reviews
Author(s) -
Chiang-Kuo Tu,
Kuan-Wei Wu,
Chii-Huei Jean,
Huang Yue
Publication year - 2017
Publication title -
topics in economics, business and management
Language(s) - English
Resource type - Conference proceedings
ISSN - 2523-1723
DOI - 10.26480/icemi.01.2017.280.282
Subject(s) - context (archaeology) , promotion (chess) , value (mathematics) , psychology , china , advertising , marketing , business , computer science , machine learning , paleontology , politics , political science , law , biology
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