Open AccessThe Impact of Online Promotions on Online Impulsive Buying Behavior: Mediating Effects of Perceived Value, Positive Emotion, and Moderating Effects of Online Reviews
Author(s) -
Chiang-Kuo Tu,
Kuan-Wei Wu,
Chii-Huei Jean,
Yuesheng Huang
Publication year - 2017
Publication title -
topics in economics, business and management
Language(s) - English
Resource type - Conference proceedings
ISSN - 2523-1723
DOI - 10.26480/icemi.01.2017.280.282
Subject(s) - value (mathematics) , psychology , social psychology , advertising , computer science , business , machine learning