Open AccessCultural Arts with Brand Value: Branding from Chinese Dragon Boat Racing
Author(s) -
Lung Chi Lin,
Peng-Fei He
Publication year - 2017
Publication title -
topics in economics, business and management
Language(s) - English
Resource type - Conference proceedings
ISSN - 2523-1723
DOI - 10.26480/icemi.01.2017.136.138
Subject(s) - brand management , brand awareness , brand equity , advertising , business , corporate branding , brand extension , marketing , value (mathematics) , china , brand image , quality (philosophy) , psychology , geography , mathematics , philosophy , statistics , archaeology , epistemology
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