Open AccessCultural Arts with Brand Value: Branding from Chinese Dragon Boat Racing
Author(s) -
Lung Chi Lin,
Peng He
Publication year - 2017
Publication title -
topics in economics, business and management
Language(s) - English
Resource type - Conference proceedings
ISSN - 2523-1723
DOI - 10.26480/icemi.01.2017.136.138
Subject(s) - advertising , the arts , value (mathematics) , corporate branding , brand equity , brand management , business , brand image , marketing , visual arts , art , computer science , machine learning