Open AccessThe Relationship between Nostalgic Emotion and Purchase Intention: Brand Awareness and Brand Attitude as Moderating Variables
Author(s) -
Yu Pei Kuo,
Yi Xian Wang
Publication year - 2017
Publication title -
topics in economics, business and management
Language(s) - English
Resource type - Conference proceedings
ISSN - 2523-1723
DOI - 10.26480/icemi.01.2017.124.125
Subject(s) - psychology , advertising , brand awareness , brand relationship , social psychology , business