Open AccessSocial Media Marketing Effectiveness of Non-Profit Organizations: An Analysis on Environmentalist Organizations
Author(s) -
Zübeyde Yalçin,
Meltem Canoğlu
Publication year - 2021
Publication title -
opus uluslararası toplum araştırmaları dergisi
Language(s) - English
Resource type - Journals
eISSN - 2528-9527
pISSN - 2528-9535
DOI - 10.26466/opus.918660
Subject(s) - social media , social media marketing , business , brand engagement , viral marketing , brand awareness , marketing , social media optimization , public relations , brand management , profit (economics) , advertising , word of mouth , brand equity , return on marketing investment , customer engagement , digital marketing , political science , computer science , world wide web , economics , microeconomics