
Does Investing in Marketing Efforts Affect Firm Value and Profitability? An Application with Panel Data Analysis
Author(s) -
Mohannad T A Garbiah,
Cüneyd Ebrar Levent
Publication year - 2021
Publication title -
opus uluslararası toplum araştırmaları dergisi
Language(s) - English
Resource type - Journals
eISSN - 2528-9527
pISSN - 2528-9535
DOI - 10.26466/opus.894186
Subject(s) - profitability index , business , panel data , marketing , investment (military) , operating expense , index (typography) , finance , economics , econometrics , politics , world wide web , political science , computer science , law