Open AccessThe Role Model Effect of Sports Celebrites in Social Media on the Behavioral Intentions of Generation Z
Author(s) -
Mehmet Mürütsoy,
Murat Toksarı
Publication year - 2021
Publication title -
opus uluslararası toplum araştırmaları dergisi
Language(s) - English
Resource type - Journals
eISSN - 2528-9527
pISSN - 2528-9535
DOI - 10.26466/opus.876057
Subject(s) - advertising , social media , loyalty , psychology , social media marketing , brand loyalty , sports marketing , word of mouth , social psychology , business , marketing , political science , digital marketing , relationship marketing , law , marketing management