Open AccessAnalyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter
Author(s) -
Aslı Tolunay,
Hüseyin Ekizler
Publication year - 2021
Publication title -
opus uluslararası toplum araştırmaları dergisi
Language(s) - English
Resource type - Journals
eISSN - 2528-9527
pISSN - 2528-9535
DOI - 10.26466/opus.874722
Subject(s) - entertainment , perspective (graphical) , value (mathematics) , advertising , computer science , business , political science , machine learning , artificial intelligence , law