Open AccessThe Effects of Materialism and Hedonic Shopping Value on the Impulse Buying Behavior: A Study on University Students in Turkey
Author(s) -
Bora Açan,
Şeniz Özhan,
Duygu Talih Akkaya
Publication year - 2020
Publication title -
opus uluslararası toplum araştırmaları dergisi
Language(s) - English
Resource type - Journals
eISSN - 2528-9527
pISSN - 2528-9535
DOI - 10.26466/opus.778848
Subject(s) - materialism , impulse (physics) , psychology , happiness , structural equation modeling , advertising , social psychology , value (mathematics) , centrality , mathematics , statistics , business , theology , philosophy , physics , quantum mechanics