Open AccessTHE INFLUENCE OF PRODUCT DESIGN, SALES PROMOTION AND PRODUCT QUALITY ON CUSTOMER PURCHASE DECISION AT CONVERSE SHOES (STUDY ON MILLENIAL GENERATION)
Author(s) -
Christina Heti Tri Rahmawati,
Tjhai Catherine Tanuwijaya,
Albertus Yudi Yuniarto
Publication year - 2022
Publication title -
manajemen dewantara
Language(s) - English
Resource type - Journals
eISSN - 2579-4612
pISSN - 2579-4590
DOI - 10.26460/md.v6i2.12538
Subject(s) - converse , nonprobability sampling , product (mathematics) , promotion (chess) , quality (philosophy) , marketing , business , sales promotion , population , product design , mathematics , sales management , philosophy , geometry , epistemology , political science , law , demography , sociology , politics