Open AccessANALISIS CONTENT MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM ) TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z PADA MEDIA SOSIAL TIK-TOK (STUDI KASUS GENERASI Z KABUPATEN DHARMASRAYA)
Author(s) -
Mayroza Wiska,
Fenisi Resty,
Hidayatul Fitriani Hidayatul Fitriani
Publication year - 2022
Publication title -
manajemen dewantara
Language(s) - English
Resource type - Journals
eISSN - 2579-4612
pISSN - 2579-4590
DOI - 10.26460/md.v6i2.12524
Subject(s) - purchasing , social media , advertising , word of mouth , electronic media , business , marketing , political science , law