Open AccessANALISIS PENGARUH STORE IMAGE, PRICE ACCURACY (HARGA), DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK GROCERY DI MODEREN MARKET MELALUI POINT OF PURCHASE (POP) SEBAGAI VARIABEL INTERVENING
Author(s) -
Suhartono Suhartono
Publication year - 2022
Publication title -
manajemen dewantara
Language(s) - English
Resource type - Journals
eISSN - 2579-4612
pISSN - 2579-4590
DOI - 10.26460/md.v6i1.11909
Subject(s) - nonprobability sampling , purchasing , likert scale , product (mathematics) , path analysis (statistics) , advertising , completeness (order theory) , point (geometry) , brand image , marketing , point of sale , business , computer science , mathematics , statistics , population , mathematical analysis , demography , geometry , sociology , world wide web