Open AccessPENGARUH KUALITAS PESAN IKLAN SMARTPHONE SAMSUNG TERHADAP NIAT BELI DENGAN CITRA MEREK SEBAGAI VARIABEL PEMEDIASI
Author(s) -
Kualitas Pengaruh,
Iklan Pesan,
Samsung Smartphone,
Niat Terhadap,
Dengan Beli,
Merek Citra,
Variabel Sebagai,
Chriswardana Pemediasi
Publication year - 2019
Publication title -
jurnal manajemen
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2541-4348
pISSN - 2088-7698
DOI - 10.26460/jm.v8i2.693
Subject(s) - advertising , brand image , nonprobability sampling , psychology , structural equation modeling , quality (philosophy) , business , mathematics , medicine , population , statistics , philosophy , epistemology , environmental health
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