Open AccessPENGARUH PENJUALAN ADAPTIF, KEMAMPUAN MENDENGAR DAN ORIENTASI PELANGGAN TERHADAP KINERJA TENAGA PENJUAL JASA HOTEL BINTANG 4 & 5 DI YOGYAKARTA
Author(s) -
Leonita Agustina
Publication year - 2016
Publication title -
jurnal manajemen
Language(s) - English
Resource type - Journals
eISSN - 2541-4348
pISSN - 2088-7698
DOI - 10.26460/jm.v6i1.204
Subject(s) - active listening , customer orientation , business , psychology , orientation (vector space) , advertising , marketing , mathematics , communication , geometry
The purpose of this exploratory was to examine the possible impact of the content adaptive selling, listening and customer orientation, based sales performance. Eighty eight sales people were surveyed by questionnaire. Result indicated that adaptive selling positively influence sales performance. Listening positively influence sales performance. Customer orientation positively influence sales performance. Listening is a stronger influence on sales performance. All result was using a hipotesis test.
Keywords : adaptive selling, listening, customer orientation.