Open AccessMembangun Kepercayaan Pelanggan Untuk Meningkatkan Niat Beli (Studi Kasus Pembelian Kosmetik Secara Online Di Yogyakarta)
Author(s) -
Angga Putra Dinata
Publication year - 2020
Publication title -
jurnal manajemen
Language(s) - English
Resource type - Journals
eISSN - 2541-4348
pISSN - 2088-7698
DOI - 10.26460/jm.v10i1.1738
Subject(s) - advertising , descriptive statistics , psychology , affect (linguistics) , business , perceived quality , brand awareness , statistics , mathematics , communication
This study aims to discuss the effect of perceived security, information quality on trust on online purchase intentions and the effect of brand equity on purchase intention. This type of research is quantitative, data collection is done by distributing questionnaires to 100 respondents aged 18-25 years. The analysis technique used in this study uses descriptive analysis. Data processing using SPSS 18 IMB, with the results of the study perceived security has no effect on trust, while the other variables affect each other.