Open AccessMengukur Loyalitas Konsumen Melalui Ekuitas Merek Pada Produk Kosmetik
Author(s) -
Tuti Mulyani,
Asep Muhamad Ramdan,
Acep Samsudin,
Tahun Loyalitas,
Antara Dimensi,
Ekuitas Merek,
Loyalitas Konsumen,
Merek Kunci,
Kesadaran Merek,
Persepsi Kualitas,
Assosiasi Merek,
Loyalitas Merek
Publication year - 2020
Publication title -
jurnal ekobis dewantara
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2656-4149
pISSN - 2655-9803
DOI - 10.26460/ed_en.v3i2.1753
Subject(s) - brand equity , brand loyalty , advertising , business , loyalty , brand awareness , marketing , psychology