Open AccessOrganic food purchasing behavior of young consumers: the role of enviromental concern
Author(s) -
Nguyễn Thị Hằng Nga
Publication year - 2017
Publication title -
kinh tế và phát triển/nông nghiệp và nông thôn
Language(s) - English
Resource type - Journals
eISSN - 2588-1191
pISSN - 2588-1205
DOI - 10.26459/jed.v126i5b.4114
Subject(s) - purchasing , affect (linguistics) , consumer behaviour , marketing , business , control (management) , psychology , advertising , economics , management , communication
This research study focuses on factors which can affect purchasing behaviour of young customers with regard to organic food. Results from this study show that attitudes, perceived behavioral control, perceived consumer effectiveness and c oncern for self-image positively impact purchasing behaviour of highly environmental concern consumers. With respect to slightly environmental concern consumers their puchasing behaviour is not exposed to attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image. Subjective norms positively affect consumer behaviour, regardless of whether the consumer is highly environmental concern or not. However, the effect of subjective norms on purchasing behaviour of low environmental concern consumers is greater than that of consumers with high environmental concern.