Open AccessBlockchain and Brand Loyalty Programs: A Short Review of Applications and Challenges
Author(s) -
Ioannis Antoniadis,
Stamatis Kontsas,
Konstantinos Spinthiropoulos
Publication year - 2019
Publication title -
procedia of economics and business administration
Language(s) - English
Resource type - Journals
eISSN - 2392-8174
pISSN - 2392-8166
DOI - 10.26458/v5.i1.1
Subject(s) - brand management , brand loyalty , disintermediation , blockchain , loyalty , cryptocurrency , immutability , business , marketing , brand equity , computer science , computer security , finance
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