Open AccessTestimoniales, endorsements y celebrities en publicidad. Un análisis empírico de las estrategias publicitarias en el Festival de Cannes, 2010-2020
Author(s) -
Jorge David Fernández Gómez,
José Berenguel Fernández,
Antonio Macarro Tomillo
Publication year - 2022
Publication title -
revista de comunicación
Language(s) - Spanish
Resource type - Journals
eISSN - 2227-1465
pISSN - 1684-0933
DOI - 10.26441/rc21.2-2022-a7
Subject(s) - testimonial , humanities , art , persona , advertising , business
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