Open AccessReseña de libro: Francisco Arbaiza (2017). Marketing experiencial: El marketing a través de las experiencias del consumidor
Author(s) -
L. Kam
Publication year - 2017
Publication title -
revista de comunicación
Language(s) - Spanish
Resource type - Journals
SCImago Journal Rank - 0.318
H-Index - 3
eISSN - 2227-1465
pISSN - 1684-0933
DOI - 10.26441/rc16.2-2017-r1
Subject(s) - humanities , marketing , art , business
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