Open AccessPlanificación estratégica, herramienta clave para la gestión de las marcas en el nuevo contexto publicitario
Author(s) -
Santiago Mayorga Escalada
Publication year - 2016
Publication title -
contratexto
Language(s) - Spanish
Resource type - Journals
eISSN - 1993-4904
pISSN - 1025-9945
DOI - 10.26439/contratexto2016.n025.650
Subject(s) - order (exchange) , business , context (archaeology) , adaptation (eye) , process (computing) , marketing communication , marketing , value (mathematics) , advertising , geography , computer science , optics , operating system , physics , archaeology , finance , machine learning