Open AccessThe digital transformation triangle. A framework to set the foundations for a successful digital journey
Author(s) -
Jon Bazán Martínez,
Lissette Tucto Mechán
Publication year - 2019
Publication title -
actas del congreso internacional de ingeniería de sistemas
Language(s) - English
Resource type - Journals
ISSN - 2810-806X
DOI - 10.26439/ciis2018.5347
Subject(s) - digital transformation , set (abstract data type) , transformation (genetics) , digital strategy , digital era , business model , computer science , business , public relations , management , knowledge management , engineering , political science , marketing , digital marketing , economics , world wide web , the internet , biochemistry , chemistry , gene , programming language , social media marketing
The objective of the research is to analyze the most common barriers to a successful digital transformation. The research is based on case studies and industry papers to find the top barriers to a successful digital transformation. The findings show that cultural issues, the presence of archaic IT systems and applications, the lack of digital skills, and the lack of clear leadership vision are the top barriers. To conclude, a roadmap for digitalization of business is provided as a response to those businesses looking for setting the foundations for a successful digital transformation. This roadmap starts with the business needs and goes to escalation once the benefit is proven.