Open AccessMarketing technologies for the development of digital products in the automotive industry
Author(s) -
Г. В. Бутковская,
А. А. Ивлиев
Publication year - 2021
Publication title -
e-management
Language(s) - English
Resource type - Journals
eISSN - 2686-8407
pISSN - 2658-3445
DOI - 10.26425/2658-3445-2021-4-1-74-84
Subject(s) - automotive industry , business , mindset , marketing , loyalty , competition (biology) , emerging technologies , industrial organization , competitive advantage , engineering , computer science , ecology , artificial intelligence , biology , aerospace engineering
The economy is changing dramatically under the influence of emerging markets, accelerated growth of new technologies, sustainable development policies and changing consumer preferences. New business models are emerging in many sectors of the economy and production. The automotive industry and the transport sector are no exception. New trends and a more personal approach to the consumer, digital products and services require a rethink of marketing activities in the automotive industry. Automakers are entering into partnerships with technology companies to increase customer loyalty and expand their list of familiar scenarios and ways of using transport. A mobility ecosystem is being formed all over the world. And this ecosystem is more than just “Automotive Industry 2.0”. To become a leader in the new landscape, you will need to fight with a large number of new players, many of whom do not have the traditional automotive experience and integration of various capabilities. It will be important for traditional automakers and suppliers, as well as new entrants, to adopt an ecosystem mindset. As digital technologies change the traditional boundaries of the industry, many are betting that the automotive ecosystem will be one of the first to develop. But what this will look like in practice, and when a drastic shift in competition will actually, occur can only be cautiously predicted so far.