Open AccessGlobalisation as a factor of marketing concepts’ evolution
Author(s) -
Irina Alyoshina
Publication year - 2022
Publication title -
upravlenie
Language(s) - English
Resource type - Journals
eISSN - 2713-1645
pISSN - 2309-3633
DOI - 10.26425/2309-3633-2022-10-1-85-100
Subject(s) - globalization , public sector marketing , marketing , context (archaeology) , global marketing , marketing strategy , marketing management , marketing mix , digital marketing , business , business marketing , business to government , economics , political science , market economy , geography , archaeology