Hypertext’s social significance for a digital age person’s mental identification

The object of the study is the text as a complex structured information, which is expressed in verbal and non-verbal languages. In a broad sense, the authors consider a real reality event as a hypertext, the social significance of which is increasing in the digital society. The lexeme “homo modern” – a person of the modern digital era, a representative of the XXI century has been proposed in the article and its characteristics are given. The hypertext of cultural content is considered on the examples of an architectural object and an exhibition exposition. The ability to understand the multidimensional nature of texts is interpreted in the article as one of Russian mentality features, which goes back to the tradition of anagogic perception of icons and Christian literature. The exhibition at the Pushkin State Museum of Fine Arts “There are strange approaches...”, understood by us as hypertext, is evaluated from the point of view of structuring, content, justification of the technologies used. The authors consider that the exposition material does not fully possess symbolic allusions characteristic of the Russian mentality. In conclusion, it is argued, that in modern conditions of information technology development, the importance of hypertext as a cultural phenomenon capable of initiating the preservation of national mental traits increases significantly.