Open AccessShaping the competitive advantages of travel agencies over online services in today’s environment
Author(s) -
Е. А. Фролова
Publication year - 2021
Publication title -
vestnik universiteta
Language(s) - English
Resource type - Journals
eISSN - 2686-8415
pISSN - 1816-4277
DOI - 10.26425/1816-4277-2021-10-99-103
Subject(s) - tourism , marketing , business , competitive advantage , hospitality , hospitality industry , service (business) , key (lock) , digital era , advertising , the internet , political science , ecology , world wide web , computer science , law , biology
The object of the study is the modern tourism and hospitality industry, which has faced significant losses and transformations over the past few years. Changes in the service system, transition to new standards, introduction of digital and online technologies in operations, etc. are affecting both industry players and consumer preferences. While some consumers only use the services of professional travel organisers, others travel on their own, preferring independent tourism. The article examines major trends in the tourism industry, reviews the market and gives recommendations on what challenges and opportunities to create a competitive advantage over online resources, aggregators in the fight for the consumer should pay attention to travel agencies as one of the key players in the market of travel services.